"How I failed English at school ... wasted 12 years of my life in dead-end jobs ... and then discovered a secret which in just 3 months took me from earning $450 a week to to a massive $10,000 a week doing something I loved."

by Brett McFall

Ultimately my crappy attitude prevented me from going to university and studying psychology. I was pretty bummed about it too.

And as I sat there looking at my results, I wondered what the hell I was going to do.

So like nearly everybody else in situation... I got a job.

And then I left that one and got another. Then another.

To put it simply, after 12 years I was pretty dissatisfied with where I'd ended up. But I did enjoy what I'd learnt how to do - write copy. Which is the skill of writing advertisements (in fact it was the only thing that kept me sane!).

Little did I know that as a copywriter I'd learn so much about psychology - the very subject I wanted to learn more about before my high school exam results gave me a rude awakening.

But basically, at the various places I worked at, I had an office job that really didn't pay very well, and often meant I had to take a 2nd job to try and get ahead (I delivered pizzas at one stage and worked at a petrol station during another).

And job satisfaction? Nope. Honestly... sometimes at work I was so bored I would sit there and daydream about going to the movies during office hours. Naughty me!

Luckily however, that wasn't the only dreaming I did. For 12 years I dreamt about starting my own business. But I made excuses that:

• I wasn't ready

• I wasn't good enough, and that

• I didn't have enough money to start up a 'lemonade stand' let alone a business ("and even if I did, what if I failed?").

Then one day everything changed.
I discovered an amazingly simple secret ... from an old marketing guru ... that changed the course of my life forever.

Once I truly understood this devastatingly easy... blindingly powerful secret, I could hardly sleep.

In that moment I realised I had inside me all the power I needed to start my own business. I couldn't quite believe it.

And within just 3 months I went from earning
$450 a week ... to earning $10,000!

What's more, I was totally and completely in love with what I was doing. No more daydreaming. Like a man possessed I wrote adverts that brought in tens of thousands of dollars overnight. Hundreds of thousands of dollars over weeks. And millions of dollars over months.

I had awoken from my 12 year "slumber." I went from making hardly any impact at all (and making hardly any money either) ... to writing adverts that made people take notice, read every single word, and whip out their credit card to buy.

Because of that simple secret, in the following few years I was able to:

• Create a thriving copywriting business which allowed me to work my own hours

• Co-create a multi-million dollar company from scratch that teaches thousands of people how to break-free from their working lives

• Travel the world whenever I wanted

• Work (or not work) whenever I wanted

• Create internet businesses that make money on auto-pilot (approximately $45,000 a month)

• Live on what I consider the most beautiful beach in Australia

• Buy outrageous gifts for those I love

• And simply enjoy life like never before

Some incredible secret true?

Now, what I'm about to tell you in the next 3
sentences is purely to demonstrate the power of what I
know now ... as opposed to what I didn't know before
- it's not to brag or sound like an arrogant knob, okay?

• The fact is, today I charge $2,500 per hour to consult.

• I charge $25,000 to write a sales letter (and even then you'd have to convince me to write it for you).

• And I get paid up to $75,000 just to speak to an audience for 90 minutes (here's an audience I recently spoke in front of below - and yes, they're waving for you).

Now WHY would someone pay me these huge rates? Truly, why would they?

A VERY SIMPLE ANSWER: Because I can promise them that they'll make 10 TIMES whatever they pay me.

For every $1 they give me, they'll make $10. For every $2,500 they give me, they'll make $25,000. For ever $25,000, they'll make $250,000.

Get the idea?

The point is: how does this happen?

Is it luck? Is it 'being in the right place at the right time?' Is it destiny?

Because, to be honest, there is a world of difference between my previous life, and the life that I live now ... true?

Well for the first time ever, I'm going to reveal the secret I discovered which turned my life around ... plus reveal exactly how I applied it so that you can do the same (or even better).

Over 2 days I will conduct what will be the marketing event of the year (how do I know that? Because no-one anywhere is revealing what I'm going to).

So if anything I've told you so far holds your interest, then I invite you to attend:

“Brett McFall’s
Advertising Bootcamp”

The Only Copywriting Seminar In The World
That Turns You Into An Expert In Just 2 Days

or for short...
 

This is no rehearsal.

This is THE event.

Even if you've used my copywriting software...

Even if you've purchased one of my programs...

Even if you've got some advertising that is working for you...

Or even if you don't know a headline from a bullet...

I will show you my latest and greatest shortcuts (which will quite literally put you in a state of "excited shock") for writing sales messages that make you hundreds of thousands of dollars a year.

And the best part is - I'll make it so simple that you can started right away. That's how advanced my copywriting secrets are. Not 1 in 100 so-called "experienced" copywriters even know they exist.

You will spend 2 days with me as I reveal how to write wicked sales messages that make money... no matter what you sell.

You'll save yourself at least 7 years of trial and error - I'll show you my shortcuts for getting increases in sales of 100%... 200%... and 300% virtually OVERNIGHT!

I won't "B.S." you - in fact I will be brutally honest the entire 2 days (yes you may actually hear me swear ... sorry, but if you're marketing... your attitude ... or your ideas are crap, I will tell you bluntly so that you can do something about them and turn 'em into gold)

You'll discover how I do what I do... but more importantly, you will walk away with the ability to do it yourself too. Why? Because this is a workshop ... meaning you will actually do exercises under my guidance during the event (that's how you REALLY learn, don't you agree?).

See, I took the slow road. I took 12 years to discover how to do what I do. So if you want to, you can take as long as that too.

Or...

You can simply model what I do and take my shortcuts.

Which would you rather?

I know what it’s like to constantly be on the lookout for new customers and having to put your hand in your pocket every time.

I know what it’s like to spend thousands of dollars on advertising, hoping like hell that you make a return on your investment.

It’s damned hard. And it quite frankly, it sucks.

But it doesn’t have to be that way. Once you know what I’ve discovered writing over 10,000 sales messages for 153 different industries then:

·        You’ll be able to turn your business around in 90 days so that your profits come in on virtual auto-pilot

·        Run simple press adverts and the $$$ will come in immediately

·        Spend $1 on marketing ... and get $2 ... $3 .... $4.... and $5 in return (and once you have a money-machine like this working for you, life is never the same again)

·        Your Yellow Pages advert will pull in at least 10 times what it costs you to run

·       You'll be able to write advertising copy for clients and earn up to $10,000 every time (and maybe more if you work hard)

·        Your phone will ring on demand with eager customers wanting to give you money

·        Your website will become a profit centre that makes you money while you sleep... holiday ... or retire

·        You’ll work much less at getting and keeping customers.

·        You’ll be able to predict your profits BEFORE you even spend a cent.

·        And you’ll be able to travel the world … on your terms … while your marketing works like a machine back home

That’s the way my businesses work. And if you’d like the same (and if  you’re very quick to make a decision), then you need to come and spend 2 days with me.

And no I won’t be charging you my $2,500 per hour consulting rate. You're in for the deal of a century... and quite frankly if you can't afford what I'm about to offer you - THEN YOU DEFINITELY NEED TO COME.

There are no catches – I’m actually going to show you how I do all this and more. You will actually leave knowing what I do and how you can do it too.

Why am I doing it?

Basically, in my opinion, there are very few programs around that are worth anything when it comes to writing sales messages that bring in money on demand (meaning hundreds of thousands of dollars in a matter of weeks).

I personally haven’t taught this subject for 3 years. And I literally get at least 200 emails every year asking for coaching on this subject.

So I’m stepping back up.

For the past 3 years I’ve:

·        Travelled the world at my leisure

·        Created a multi-million dollar company from scratch

·        Taught people in 11 countries how to start auto-pilot web-businesses from home, and now I’m itching to get back to my roots – which is COPYWRITING and DIRECT RESPONSE MARKETING

So if you’re a business owner … or you want to become a copywriter just like me… this is your chance to get in the fast lane.

For 2 days I will bombard you with the secrets I’ve learned about using words to rake in millions of dollars. But this isn't a seminar where you sit back and listen. You will take part in carefully planned exercises that force you to learn and make it easy to remember.

It's not important what business you are in, what you sell, or what great idea you’ve got – if you don’t understand how to write a compelling sales message you are losing tens of thousands of dollars GUARANTEED. And quite likely, hundreds of thousands.

After all, that's what you want right? More sales? Which means you're not making as much money as you want, should be, true?

Using what I know, I’ve been able to ride elephants in Thailand … camels in the deserts of the middle east … visit the great temples of China … bathe in the hot springs of Colorado USA … four wheel drive on sand dunes in the Arab emirates … enjoy Chilli Mud Crab in Singapore ... and go hot air ballooning in Dubai.

Would you like to be able to do this too… all while your business still ticks over and brings in the cash?

If so, then you need a marketing system. You need copywriting that works perfectly for your market. And you need to deeply understand my 7 secrets to increasing your advertising response. Because once you do, words will become your road to wealth.

HERE'S A FACT I VERY RARELY REVEAL TO ANYONE:
These are the ONLY 7 secrets you need to know
if you want to skyrocket your marketing results:

NOTE: These are the only 7 ways you can increase your advertising response. Once you address these 7 things, the hidden profits in your business will be revealed.

 

Within these 7 pillars of your marketing I have 86 separate strategies that make increasing the amount of money you earn, child's play. It really is this simple.

 

You can choose to apply any 1 of the 86 strategies. Because any one strategy can increase your response. But apply a few of them at once, and wait for your sales to overflow like a volcano.

 

So will I teach you these
strategies at Ad Camp? Sure will.

Plus...

• I'll reveal how a 10 word secret will skyrocket your sales ... GUARANTEED (get this one strategy right and it's "game over" for your competitors - so powerful is this strategy that you could leave the event straight afterwards if you wanted to!) - you'll watch me do this LIVE on stage as I take attendee after attendee through this amazing process. NO-ONE ANYWHERE IN THE WORLD HAS THE GUTS TO DO THIS LIVE ... with no safety ropes ... and it makes my Ad Camp an experience like no other

• I'll put you to work - the best part of this weekend will be the LIVE interaction that will take place ... it's true, you'll actually workshop the secrets I teach you (meaning you will remember it and apply it when you get home - not enough seminars do this)

• And yes, you will actually write your own ad (using what I teach you) to enter in my COPYWRITING CHALLENGE - where if you win I'll write you a cheque on the spot for $1000!

• I’ll show you how to quickly and easily unlock the cash vault so that your business rapidly manifests into a money making machine.

• I’ll show you how to scribble down … or type out … just a few words and bring in tens of thousands of dollars in a matter of days  - even if you’re an absolute beginner (in fact I’ll show you actual proof of how I  did it)

• You can even use my system for doing it – yes, I’ll allow attendees-only to duplicate my system!

• I’ll show you my “lock it in” learning system so that you don’t forget a word of what I teach you (see learning is usually not the problem – it’s remembering it when you get home that’s hard… but using my powerful new system of teaching you’ll walk away with gold between your ears that you NEVER forget)

• I’ll show you how I write adverts that get people so excited they literally can’t put them down until they’ve given you some money

• I’ll show you how I write sales letters which literally make as much as $400,000 in as little as 8 weeks (I do the work once and then let it do its thing)

• I’ll show you how I write headlines that make people think, “Holy hell, I’ve got to keep reading to find out more” – isn’t that what YOU really want?

• You'll discover how to write words that bring in thousands of dollars in sales AT WILL (this really can happen, yet most business owners haven't got a clue how to do it)

• How to never have to worry about money again (it will flow to you once you know what I will teach you)

• How to create an avalanche of leads while barely spending a cent

• How to make your prospects desperate to own your product or use your service

• How to charge more than your competitors and still make MORE sales (believe it or not, it's quite easy to do)

• How to make increases in sales of up to 3,148% overnight, for just a few minutes work (Don't believe it? You'll see actual proof!)

• How to stop wasting money on advertising that doesn't work and never will (it's costing you thousands of dollars - when it should be making you that and more) - and that goes for both online and offline advertising

• How to get use my proven, step-by-step system that makes your marketing results predictable

Pretty amazing right? And guess what? This is just a glimpse at what I'm going to give you over these 2 incredible days. There's just so much jammed into this incredible boot camp that I don't really have the room to include it here.

And many of these secrets are brand new. Others I haven’t divulged for a long, long time. For the past 3 years I’ve only taught internet marketing. Meanwhile my NEW copywriting secrets I’ve been keeping to myself.

Let’s face it, if you’ve read this far, then I must know what I’m doing. Wouldn’t you love your readers to be as interested in your advertising as you are right now in this seminar?

So here’s the deal:

I invite you to:

The last time I held an event like this, listen to what people had to say:

If so, you’ll spend 2 days with me in a sunny, beachside location. I’ll divulge my biggest copywriting and marketing secrets (including some I’ve never taught before).

And as I've said, I won’t charge you my $2,500 per hour consulting rate.

In fact, you need this information so much, here’s what I’m going to do – and I’ve never done this before EVER.

With your permission, I’m going to
send you a BIG box of goodies before you even attend.

Presents from me that are worth their weight in gold. In fact, the box will be so heavy, you’d better be careful of your back when lifting it (seriously!).

This box of goodies contains your preparatory materials. I will expect you to check these materials out before I let you into the room. This is one of the conditions of getting into the event – YOU MUST LOOK OVER THE MATERIALS I SEND YOU.

If you don’t, then I’m sorry, you won’t be allowed in and your money will be refunded. This is my way of making sure you are the right person for me to teach. If not, then you’re wasting MY time and yours. And you will be asked to leave.

So do we have a deal? At this point you’re either interested or you’re not.

If so, then here is what I will package off to you in the next 24 hours TOTALLY AND COMPLETE FREE OF CHARGE:

My best-selling "Ad Pack" –
the most comprehensive package of
copywriting and marketing secrets in the world

Here’s what it contains:

THE SYSTEM MANUAL
The Only 7 Secrets You’ll Ever Need To Know
To Make Money From Your Advertising.
(Value $1,997)

This is where everything starts. Ultimately you are about to discover the STRUCTURE behind any successful marketing. And I’ve chunked the proven principles down into 7 key secrets. Which makes them easy to understand … and to remember.

What’s more - I TEACH PRINCIPLES, before “techniques.” Why? Because someone can teach you “techniques” all day long - for example ... “Use the word ‘FREE’ in your headline and sales will go up.” Well sometimes they don’t!

And when suddenly your “killer” headline isn’t working, you still have no idea on the underlying concerns and motivations of your prospects. And so you are floundering in a swirling sea again. You don’t understand the 7 principles of money-making advertising. You have NO independence. And so you’re at the mercy of every high-paid copywriter that wants to charge you rates that almost give you a heart attack.

I on the other hand have a single goal - TO MAKE YOU SELF-SUFFICIENT. So that you can rely on yourself to create sales messages that send the cash register into overload. I show you the underlying principles you’re missing. So that no matter what you’re selling, you can whip up a deadly sales message at any tick of the clock.

Wouldn’t that be a handy skill to have?

I wish I could have had this system when I first started out. In this HUGE folder you’ll discover things like:

• The fundamental problem with 98% of advertising -- once you understand this critical mistake, you can create advertising that literally becomes a money-making machine that you turn on and off AT WILL
   
• The 2 types of advertising - ONE sends you broke before you even start (yet it’s the method recommended by nearly EVERY advertising agency and newspaper in the world) ... the OTHER can pull in mega sales for just cents on the dollar
   
• How to get simply amazing results from any ad you write (even if it’s your first campaign and you don’t have 2 cents to rub together)
   
• The simple, simple secret that has saved me tens of thousands of dollars in wasted advertising, while also being responsible for HUGE returns (in fact, if you apply this little secret as one of your “life rules” you can virtually guarantee your success in any field you desire)
   
• The only 7 ways you can increase the response of ANY ad - forget the over-simplistic “AIDA” formula taught in courses and colleges around the world ( it doesn’t go far enough) ... once you know these 7 principles you are set for life (NEVER again will you be stuck wondering how to get your sales soaring - now wouldn’t that be a nice thought for a change?)
   
• My complete “success template” revealed for you to see - you’ll discover every single strategy for creating MONEY-SUCKING advertising. And each one is grouped into their respective categories so that it all makes sense ... common sense, that is (this is the exact template I refer to when I coach clients for a minimum of $1,000 an hour - once you have this template in your hands, there’s nothing stopping you from doing the same!)
   
• The greatest 15 second secret you’ll ever use to increase your response by up 1900% (in fact, I lie ... that’s what the industry people always quote but I’ve used it to increase the response of a client’s ad by 3,148%!! - in fact I’ll show you the exact ad - imagine this happening to YOU!) This one secret is so powerful you could learn just it alone, and make tens of thousands of dollars more than you do now!
   
• Actual ‘killer’ examples of hot ads to illustrate every strategy I give you (ads which I have personally written and which have been raging successes - which means, they brought in a ton of moolah!) - plus, what I’ve also done is written in my own comments explaining WHY the strategy worked and HOW (and that’s on EVERY single example!)
   
• Everything made so simple that even a 12 year old could understand it and apply it for profit (which means it’ll be a cinch for you) - you get virtual A ... B ... C... instruction to advance your skills at warp speed
   
• How to quickly and easily demand attention like Pamela Anderson on a public beach ... or Brad Pitt in an underwear ad (let’s face it, if you don’t get people focusing on your marketing quick-smart, you could be daydreaming in the dole queue quicker than you can say, “Please sure, can I have more?” - so I show you how stand out like the proverbials ... and get people taking you as serious as a judge)
   
• The miracle technique for getting up to 400% EXTRA READERSHIP of your marketing in a heartbeat (this one’s so simple you’ll literally slap yourself in the face - but you’ll also profit like crazy when you apply it) AND YES, you’ll see actual proof (Virtually no-one knows this incredible sales-boosting secret)
   
• The mystifying tricks you can use to get people eating up your copy like hyena’s on a grazing buffalo - truly ... use these techniques and your prospects will hang off your every word and be desperate to give you their cash
   
• Gob-smacking ways to gain so much instant trust with your prospect that they’d be ready to sign over their next of kin (even if they don’t know you from a bar of soap and have never trusted a soul in their life!)
   
• My latest and greatest techniques for creating offers which are so irresistible, your customers practically beg you to take their money (in fact, they’ll get so excited they’ll be ringing every person they know just to tell them they bought your product... well, almost)
   
• How to write guarantees that can calm even the most blubbering, worrying customer … send your sales through the roof ... and have newspaper editors knocking your door down to interview you (Thought it was impossible? It’s not. And it’s easy)
   
• How to turn your business card into the greatest … and most low-cost … selling tool you have - so good in fact that people hold on to it like gold and authors feature it in their books as the most amazing marketing tool they’ve ever seen (yes, this happened to me!)
   
• My LIGHT SPEED technique for turning yourself into a world-class copywriter - so fast in fact that you’ll likely need to sit down and take a big deep breath (that’s okay, you’ll be fine after a few moments)
   
• One secret I have never revealed to anyone before that could make you the “go-to” guy for friends, family and clients who want million-dollar ads ... and who want to pay handsomely for the privilege
   
• The exact action-getting words you must put in every order coupon (you get an actual example of mine - everything laid out for you just like your Mum used to lay out your pyjamas and slippers for bedtime - what? Your Mum didn’t do that for you? Oh well, at least I’ve looked after you in this regard)
   
• The behind-the-scenes ad-writing low-down - this is the stuff you never get to hear ... only copywriters at conferences share these inside secrets with each other, but I tell you HOW you need to think if you want to create ads that are pure money-making classics
   
• How I “wrecked” an ad on purpose just so that it would bring in MORE response - you can do the same in your ads and your competition won’t have a clue what you’re doing - WHO CARES? Your accountant will understand perfectly once he sees your bank balance!
   
• The secrets of creating newspaper and magazine ads which will make you seriously wealthy (not one “mainstream” advertising agency even has a clue about how to do this - BUT YOU WILL)
   
• How to make your classified ads pull like a magnet on nails - saving you loads of cash up front, but filling up your wallet in record time

Goodness, is that enough? Well, no it’s not. And the good news is, I’ve only just scratched the surface of what is contained in this massive folder.

And here's what else I'm going to send you:

“The SYSTEM” DVD!

    That’s right, you get 2 jam-packed hours of me teaching “THE SYSTEM” in front of a captivated audience (well at least I don’t THINK any of them were sleeping!). This presentation puts everything in its place for you.

    I walk you through example after example, telling you WHY every ad worked. And truly, this is the best lesson of all ... because you get to see:

• How to get yourself READY when you need to write an ad
   
• How to easily solve problems quickly
   
• How to know what’s going on inside your prospect’s mind so you can create the perfect hook
   
• How to phrase copy so that it eases past any objections
   
• How “common sense” simple it really is to WOW your reader
   
• How each of the 7 PRINCIPLES can turn ANY ad into an unstoppable marketing force ...

...AND SO MUCH MORE THAT YOU’LL NEED TO WATCH IT OVER AND OVER AGAIN to pick up all the money-making secrets along the way.

    See, what this program is all about is removing the mystery from writing your own advertising, ONline or OFF. No more will expensive marketers be able to hold a gun to your head to create an ad for you.

    You’ll be the one who can create mega profitable campaigns at the drop of a hat. Except all the profits will be going into YOUR pocket.

    So, A) you can discover THE SYSTEM via the written word. And B) you can check it out on DVD too. No matter which way you learn, you’re in the box seat.

    But of course, this is just the start of this ground-breaking package. Because you also get something which I’ve been reluctant to put together for years. In Part 2 you get... 

THE VAULT
My Proven Ads & Sales Letters
(over $45,000 value)

    In your very hands you will hold some of my best and most profitable ads and letters. In fact it's a collection that I was paid well over $45,000 to create (actually $100,000 is more like it) - but I wanted to be conservative in my estimate (the only time I WILL be conservative mind you).

    Packed into a huge folder, you will basically see first hand, rock-solid campaigns that have brought in absolutely stupendous amounts of money YEAR IN, YEAR OUT. Can you imagine that? Seeing successful ad after successful ad? Wouldn’t that give you so much more security in your business and life? Knowing for CERTAIN what has worked?

    What’s more, because you will have already seen “behind the curtains” of how I get the results I do - through revealing THE SYSTEM to you - you’ll suddenly know WHY these ads worked. The penny will begin to drop. They’ll be no mystery anymore. It’ll be like discovering how a great magician performs his tricks.

    Now think about that for a second: Just imagine if right now you not only knew how to write killer advertising (and you WILL, once you discover THE SYSTEM), but you could look at ads and sales letters and know why they work. What sort of advantage would that give you over any other marketer in your industry? That level of keen understanding?

    It would truly give you the inside edge wouldn’t it? In fact, you’d have a skill to make money with for life. So that no matter what business you ever get into, you’ll know what it takes to send sales soaring like a rocket heading for the moon. Wouldn’t that be the most free feeling?

    And how much money could that translate into for you? You could be talking hundreds of thousands of dollars, right? Just from understanding this one powerful skill.

    I don’t care if you’ve never written a word of advertising in your life. Or if you’re just a beginner. Or if you have no idea on what you want to sell or what you’re going to need this skill for. NONE OF THIS MEANS ANYTHING.

    You need to understand that knowing how to create money-making advertising is the most profitable skill you will ever learn. You will never want for money again if you know how to create sales messages that get people buying by the truckload. You will never go hungry. You will never need a loan. IF ... and only if ... you possess the skill of writing killer ads.

    And with me teaching you every step of the way, God help anyone who ever tries to compete with you in the future.

Included are copies of...

• The letter I wrote which made over $100,000 in 3 weeks
   
• The letter I wrote for a client of mine which SOLD OUT his 500 person, $1,500-a-ticket seminars (he made over $1 million in just 3 months)
   
• The Yellow Pages ad for Motorcycle World in New Zealand which confounded the critics and paid for itself in its first week (in fact, by the strength of this ad alone, a customer drove over 4 hours to the store and purchased the most expensive motorcycle they had!)
   
• The Yellow Pages ad that took Justin Stone from sitting around twiddling his thumbs ... to needing to sell off 40% of his business because he couldn’t cope with the demand for his lawn mowing service (that’s right, the ad that increased his previous year’s response by 3,148%!)
   
• The blockbuster 12-page sales letter that pulled $149,500 in sales in just 10 days for a seminar promoter
   
• The ad campaign for a carpet cleaner, including the ad which beat all the others by 10 times!!
   
• A ton of classified ads that sent sales into the stratosphere for a huge variety of clients
   
• My own ads that have made me no less than $2,000 a week since I started using them (and they just keep on working!)

    And a whole heap more ads. One after the other jam-packed into a tough 3-ring binder. It’s like you’ve crept into office ... raided my personal files ... and snuck away with the most profitable, money-generating ads and sales letters I’ve ever written.

    THIS AIN’T THEORY. This is the real deal. Actual ads that have already got the runs on the board - so that you can model them for your own profit. Goodness, on 3 occasions this year, I’ve been offered over $5,000 just for this collection. And I refused.

    However now that I have them all nicely presented and in a proper, systemised structure, I’m happy for you to see them. This way I know you’ll get massive value from them and learn an absolute truckload of wealth-building distinctions.

THE COACHING SESSIONS
10 Fly-On-The-Wall Coaching Sessions
LIVE & Transcribed To Make All The Principles Crystal-Clear
(Over $8,000 value)

    See, I can teach you till I’m blue in the face. I can even walk you through my best ads. And sure, you’re going to learn a ton of life-changing information (in fact, more than from any other course, I’m willing to wager). But as they say, you learn best BY EXAMPLE, right?

    I agree. When I see or hear someone doing what they’re best at (no matter whether it’s sport, singing, acting or virtually any other endeavour), I can often learn more just by their masterful example. Like watching Olympic athletes run the 100m ... or reading a great author’s novel ... or hearing a world-class singer execute their performance.

    The theory ends ... and you finally understand things on a sensory level.

    So here’s what I’ve done to turn this course into the most dynamic experience you’ve ever had ...

    I’m giving you 10 LIVE and unedited coaching sessions on CD. You’ll hear me get down and dirty with REAL business owners who have REAL problems. In fact, you’ll even have their ads right there beside you so you can see what I’m talking about as you follow along.

• You’ll hear me totally restrategise their EVERY move (even ads some people thought were going to make a motza, I rip to shreds and then put them back together again - the right way)
   
• You’ll hear me reel off blockbuster headline after blockbuster headline (you’ll even hear the gasps of the business owners as they think “Oh my God, that’s an absolute beauty!”)
   
• You’ll hear me rewrite guarantees (and you have my permission to copy my phrasing word for word) so that prospects who at the start are as cagey as a wild mouse, will warm to you like you were their family
   
• You’ll hear me explain which type of advertising will NEVER work (and virtually no-one anywhere knows about this)
   
• You’ll discover how to ABSOLUTELY GUARANTEE you write a classic ad that pulls response year-in, year-out (in fact use this technique and you’ll never fail - and that’s even if you’re a complete “marketing dummy” right now)
   
• You’ll hear me answer curly questions on the spot that would send even the best marketing expert crying for their mother
   
• AND AS A RESULT you’ll get idea after money-making idea from 10 different industries - and that’s where the TRUE value comes from ... by seeing how to solve marketing challenges in other industries you’ll get ideas that are completely removed from your normal mode of thinking (and no, I’m not going to reveal which industries they are. Why? Because it’ll put your focus in the wrong area, when the real advantage comes from the diversity, NOT the specific industries themselves)

    PLUS you’ll get so much more out of these very special 10 LIVE sessions. You need to know that to have these sessions yourself would cost you $8,000. That’s right, I now charge $800 a time. But you get to listen-in on every one of them like you were right there beside me.

    And you also get a transcription of EVERY single session. Just so you don’t miss out on any critical detail.

    You wanted the real deal - YOU GOT IT. This isn’t some scripted, polished piece of marketing designed to make me look good. This isn’t me reading a manual into a microphone.

It’s just me and the business owner (and you) working on how to create advertising that rocks. This is the stuff that no other copywriter ever lets out in case someone sees through their facade.

    But I don’t have a facade. I help business owners every day. I’ve done enough coaching sessions to send me gah-gah (but of course I keep my sanity ...just!). What you’ll discover on these recordings I’ve performed hundreds of times before (and now I only do them at hellishly high rates and only under very special circumstances).

My system for writing money-sucking advertising (The System) - VALUE $1997
My DVD taking you LIVE through the principles (The System DVD)
My proven, results-on-the-board ads and sales letters (The Vault) - VALUE $45,000
And you've got me LIVE and in the raw helping people just like you solve their biggest marketing problems. (The Coaching Sessions) - VALUE $8,000

    Have you ever seen anyone help put themselves so “out there?” That’s how serious I am about ensuring you get the results you need.

And I'm going to send you this box of tools IMMEDIATELY once you decide to attend ....

These material alone sell for $2,497. That’s JUST for the course (three manuals and DVD). And business owners gladly line-up to pay me this. Why? You DO know why ... don’t you?

BECAUSE they’re business people making a “business decision” - they know it’s an investment that will make them 10 to 20 times what they pay me (at least).

And it's a gesture from me to show you how much I want you to succeed.

Now let me tell you more
about the 2 incredible days
we're going to spend together:

You will fly to the sunny Gold Coast in Queensland, Australia and spend the weekend (Saturday August 11 and Sunday August 12) at the luxurious Crowne Plaza, discovering my most potent and lethal copywriting secrets. Which means, you'll leave knowing how to increase your profits quickly and easily - no matter what business you are in.

And remember, I will be doing something NOBODY ELSE DOES.  I will select someone at random from the audience and write a sales letter on the spot for them! All while you and the rest of the audience watch on.

Rooms are just $201 a night for a double room, or $183 a night for a single ... and that includes breakfast too!

This is the only copywriting
event I will hold in 2007

So if you miss out now, you will have to live with much lesser profits until at least 2008.

You'll learn beside some of Australia's most switched on people. A collection of the best and most forward-thinking entrepreneurs in the country.

I will pull from my 18 years experience in writing over 10,000 sales messages for 153 different industries, and make marketing... online or off ... super simple for you.

Why is this the best copywriting
event in the world?

For one very simple reason:

I will teach you personally from the stage my unique system of writing marketing that truly sells:

My 7 step system for increasing your advertising
response no matter what business or industry you are in.
The very system that allows me to get paid so highly ...
and soon you will too once you put it to use.

No-one anywhere in the world teaches this. Why? Because I created it. It's the system that once and for all, puts all the copywriting pieces together for you.

Understand, there are only 7 ways to make more money from your marketing. So I will:

• Teach you each of them and my strategies which fit within them
• And force you to actually do exercises on the spot so that you master them.

Nobody else does this - and it's what
makes my event the best in the world.

So I guess you're probably wondering what sort of investment I'm going to ask you for to come to these 2 days, huh? Well that's the great part.

But before I cover that, I'd like to tell you something very important about your marketing:

And I have to be real honest with you here. This event is not for everybody. In fact, the people in the room will be some of the most switched on minds in Australia.

But I'd like to ask you something important:

What would it be worth to you to wave goodbye
to your current job and live the way you want?

What would it be worth to you to double ...
or triple ... your current profits in your business?

Wouldn't it truly be worth investing let's say ... $10,000 now ... if in a very short time you could make it back and also afford to take 2 or 3 holidays a year (for the rest of your life) out of the extra money you earned from what you learnt at this event?

Or how would you like never to have to utter these 5 words again: "Sorry I can't afford it."

Would it be worth investing $10,000 IF I could show you a system of marketing which allowed you to drive around in a brand new Mercedes or BMW just a few months from now? And all out of the new profits you're going to create?

It would be a good investment indeed, right?

What about if instead of just waking in the mornings and greeting the day with a grunt, you were filled with such excitement about your life that you jump out of bed like an Olympic pole vaulter!   Wouldn't it be great to have that excitement back again?

What about if you could not only build the house of your dreams, but own it lock, stock and barrel with just one cheque!

What about if you never had to WORRY about any bill ever again? And I mean:

• NO rates ...
• NO loan repayments ...
• NO phone bills ...
• NO electricity bills ...
• NO credit card bills -
• no NOTHING ... forever!

I tell you what, when I started out I would have paid TWICE that (yes, $20,000 happily) to quickly discover secrets that were powerful enough to create this sort of lifestyle.

Wouldn't you like to get this "inside" information so you can be one of the privileged few who actually make their dreams come true?

It's so easy to do. Just decide to be there with me for 2 days, and I promise to show you exactly how to do it.

Let me ask you something else:

What figure would you place on having me there at your beck and call ... in your home ... for 2 days straight? Just me, totally focused on showing you my every money-making copywriting secret, and how you can apply them to earn at least $200,000 a year as a copywriter ... or skyrocket your current profits.

You already know my hourly consulting rate is $2,500 per hour. So to spend 2 days with me would easily cost you $15,000 a day. And over 2 days that means $30,000.

But it would be a good investment because you would make 10 times that amount, remember?

In fact, there is NO teacher in the country who could teach you what I am going to reveal.

• You can't learn it at night school, college or university.
• You can't buy a book about it.
• I don't mind saying that I am totally unique in my approach to copywriting - meaning I don't follow the normal rules.

And remember too, that I get paid up to $75,000 just to speak to an audience for 90 minutes.

Well let me give you 3 good reasons why attending Ad Camp is EVEN BETTER than having me in your home:

1. You will have NO distractions. No ringing phones. No-one asking you to mow the lawn. No-one asking you to make dinner. Or take the kids to sport. No-one asking you do anything but focus on how to get cash pouring in using my powerful copywriting secrets.  To be away for 2 days focusing solely on this, is truly the ONLY way to make sure you have everything you need to take action NOW.

2. You'll not only hear all my closely guarded secrets, but you'll get the opportunity to actually "role play" them as I force you to apply what I teach you on the spot. Not only that but you'll get to "role play" the strategies with other attendees, helping you to perfect your skills even more.

3. You'll get to meet and talk with loads of other people who are in the same position as you. Some will even be more advanced. So you can ask them question after question about how THEY market their products or services. Find out how they do it. What they do. And how much they make.  This is critical knowledge that you couldn't get in any other environment.

But guess what?

While a money-making experience like this is worth well over $75,000, I know a lot of people who need the kind of exciting, life-changing strategies I will be providing, simply don't have this sort of money to invest.

So here's the reason why my deal with you gets interesting.

I would love to get some brand new success stories under my belt. So I'd like to cut a deal with you. In fact, a deal that will make it extremely affordable to join me on the Gold Coast.

Here's how affordable I'm going
to make it for you to attend Ad Camp.

In return for an extensive testimonial from you afterwards (that I can use to promote my future events), you won't pay anywhere near $75,000.

Or $50,000.

Or $25,000.

Or $10,000.

Or $8,000.

Not even $6,000.

In fact, here's all I want you to do:

Pay it off as you earn...

Simply put down just $997 now.
And then just 11 monthly instalments of $363
(total: $4,990)

Which I'm sure you'll agree now puts the event totally within reach, right?

This way you don't have to sweat bullets about maxxing out your credit card. Even better, you can start and apply what I teach you and make money from it as you go. Meaning the payments will come from your profits.

But hold on, if you like, there is a
way to save money on your attendance.

You can simply choose to pay for the event in 3 monthly instalments.

Just 3 payments of $1,333.
(total: $3,999 - you save $991)

Placing it on the credit card lets your bank pay for it, instead of you. You'll simply pay it off out of the profits of applying what I teach you.

You still get everything I've promised you here, and you secure your spot at Ad Camp (which WILL sell out).

Want to save even more? Then do this...

Secure your spot with just one simple payment:

Just $3,497 and you're clear. (save $1,493)

Not a bad saving right? And in fact, with this payment option only, I will send you a very special thank you gift...

QUICKLY, CLICK HERE NOW TO REGISTER

Any of these investment options is a drop in the ocean compared to the profits I'm going to show you how to make. And the thing to remember is, what I teach you will work FOREVER. So you learn it today and you'll still be making profits from it 10 years from now.

Understand, if you're serious about getting your marketing working for you, then you WILL spend this kind money no matter what. But you'll spend it on 'trial and error.' Meaning on things that may or may not work.

Why do that when I'll show you the shortcuts you can take right now and the proven strategies for achieving exactly the results you want.

Right now, you have a very important decision to make.

And to be honest, you don't really have a choice at all. See, there's a cost for attending, as well as NOT attending Ad Camp.

Here's what I mean:

1. You could NOT to attend Ad Camp. you might decide that "now" just isn't the right time for you. And so you'll keep on doing the same things you've always done. But guess what? Do you really expect your life to change? Do you truly expect to get out of the situation you're in WITHOUT doing anything different? In fact, this option could cost you more money than you can afford (especially as bills and the cost of living continues to burn a bigger and bigger hole in your pocket).

2. You could also try and learn these secrets on your own. Through trial and error. Hey, why not? But don't be surprised if it costs you at least 10 times what I'm charging you. And what's more, it'll take you at least 7 years or more to get anywhere close to what I know. Yet, I'm going to teach you it all in a special 2 day weekend.

THINK ABOUT THIS: What if you'd had this information just 6 months ago?

It would mean that right now you could have my techniques working for you and bringing in all those extra profits. Giving you the sort of income that you're craving right now! And in 6 months time, this can be your REAL story - not a wish.

Don't you think you owe it to yourself to get in on this amazing opportunity? Don't you think it's time to stop letting thousands of dollars slip away every month?

Why would you when I've made it so affordable to