“I Challenged This World Famous Advertising Expert To Prove His Wild Claims In Front Of A LIVE Audience And Write A Money-Making Advert From Scratch.” 

"The person I challenged - Brett McFall"

FROM: John Henderson, audience member

The result? He did what no-one else in the world has ever done before - he put himself on the line and in less time than it takes you to have lunch, he held myself and 60 other invited guests spellbound as he showed us exactly how it’s done. Now, for a limited time you can see every second for yourself…

Not only that, but he challenged me and every other attendee to do it too and compete for a $1,000 cash prize – you’ll see our results as we went from rank beginners to powerful copywriters who can make cash on demand using only words in writing.

“Shhh, For The Next 10 Days Only You Can Ethically
Steal The Same Marketing Secrets That 61 Eager
Business Owners Each Paid $3,497 To Discover, Including:

P  ALL the latest advertising breakthroughs for boosting sales and conversions from every ad and sales letter you ever run…

P  A simple 7-Step Copywriting System that optimizes every conversion factor known to man and allows you to create the most powerful ad pieces in the fastest possible time...

P  A unique selling proposition that helped a desperate office worker quit his job and earn over $10,000 a week in his own business… and all within 3 months…

P  REAL life ads and sales letters that have actually bought in tens of thousands of dollars worth of business for their owners… All for you to study (and copy)…

P  A closely-guarded marketing strategy that clients pay up to $25,000 each to discover… and it’s worth every cent…

P  Plus much much more.

And if you think this is all fluff… check out the amazing results of a World First “Copywriting Challenge” that forced a world class copywriter to prove it all right before our very eyes… You will be shocked at the result.

Dear Friend,

It’s true.

For 2 electrifying days, Brett McFall – Australia’s highest paid advertising copywriter –  REALLY did reveal all his secrets for bringing in more leads and more customers into any businesses, using the most cutting edge and cost-effective marketing methods known today.

 

And in case you are skeptical, let me tell you how Brett PROVED it all, right before the very eyes of 61 shocked witnesses.

 

… It all started when Brett outrageously claimed he had a unique copywriting system which allows him to create a powerful sales letter for any product in under 45 minutes.

 

Of course we were slightly skeptical ourselves, so we challenged Brett to PROVE it.

We challenged him to pick an audience member from his 2-Day “Ad Camp” seminar on the Gold Coast of Australia and write him a sales letter in under 45 minutes…

 

The 61 eye witnesses scrutinizing his every move…

And with his reputation on the line, he was forced to accept.

So with 61 curious business owners watching on in keen anticipation, Brett carefully selected a member from his audience and got to work immediately.

Brett typed away furiously at his laptop and remained a picture of concentration throughout…

In 18 years of copywriting, Brett had written over 10,000 ads for 153 different industries and sold over 3 million dollars in products and services, but we were sure he couldn’t do this?

… But 45 minutes later – and to the amazement of everyone in the room - Brett had done the inconceivable and proved us wrong.

In the time it takes for most people to eat their lunch, Brett had created one of the most powerful sales letters you will probably ever encounter.

But that’s not all.

Not only did he deliver brilliantly on his claim, Brett had also explained every thought process and idea that was running through his head - while he was doing it.

Attendees not only saw the sales letter being created before their very own eyes, they also got a rare in-depth understanding of every strategy and principle that went into creating it.

Suddenly they realized that anyone could write like Brett does and get the same amazing results that Brett gets… all they needed to know was HOW.

 

Brett’s “Ad Camp” Wasn’t Just Another Seminar -
It Was A Marketing Education.

The “Copywriting Challenge” at Brett’s 2-Day “Ad Camp” was truly a WORLD FIRST.

It was the first time a world-class copywriter like Brett had ever put his reputation on the line like this to prove his skills in front of a live audience.

But more importantly, the audience got an incredibly rare chance to see how an elite copywriter operates in action.

They got to see Brett constructing the offer, brainstorming headlines, crafting a unique selling proposition, developing the opening, selling the product and putting it all together into one incredibly compelling sales letter.

Brett explaining a strategy during his LIVE “Copywriting Challenge”.

 

But best of all, it gave them all valuable lessons and shortcuts that they could have never have learned in 10 years of reading books.

It’s the difference between learning golf at home from a book and being personally coached by Tiger Woods on a fairway.

And this is exactly what set this event apart from those other seminars…

While other marketing books and seminars only teach the advertising theory, Brett showed you HOW to apply it in real life.

I don’t know of any copywriter willing to do this at any price, do you?

So What Was “Ad Camp” All About?

Brett’s “Ad Camp” was all about showing business owners and copywriters:

P  The latest breakthrough strategies for multiplying the response of every ad and marketing piece by 2, 3, 4, even 5 times…

P  Fresh new methods to attract a flood of new leads and customers into their businesses that they would have never thought of in a hundred years…

P  How to apply it all in REAL LIFE and not just the classroom…

P  And how to do it all in the fastest time possible so they can spend their time on other things, like with their family

This was not the old recycled stuff from the books. It was all the latest strategies, tactics and shortcuts that are working today… and which have proven themselves many times over.

And let’s face it… you can have the best product in the world, but it means absolutely nothing if you don’t know how to sell it.

Which is why attendees gladly paid $3,497 just to attend.

In fact, if this sounds like hype, then listen to what they had to say for themselves:

 

“Phenomenal.… Ground breaking.”

What attendees had to say:

 

“Phenomenal. Ground breaking. I feel you’ve handed me the keys to a safe containing $1,000,000.”

David Walshe, Sydney, New South Wales

 

“The skill of selling in writing is a license to print money, and now I have it. Brett is brilliant, engaging, exudes integrity and is a master at his game.”

Michelle Hamblin, Nevertire, New South Wales

 

“On a scale of 1 to 10, Brett delivers a 12. The information was mind-blowing – I now have the tools I need to launch a whole new business.”

Kathleen Ann, Sydney, New South Wales

 

“As expected, Brett over delivered. But as was unexpected – he over-delivered the over-delivery.”

Michael Soos, Hastings, Victoria

 

“Any doubts I had about becoming a copywriter are gone. Exceptional.”

Linda Mason, Bella Vista, Sydney, New South Wales

 

“This information is priceless. Gets the thinking juices going and you realise the limitless possibilities. Brett delivered a concise step by step explanation of this incredible art.”

Bhupinder Dosanth, Sydney, New South Wales

 

“Finally discovered how a REAL seminar should run. Brett is the best on-stage teacher I have ever experienced over the past 10 years. He fulfilled my expectations in the first 3 hours of Day 1.”

Daniel Lizurek, Melbourne, Victoria

 

“This was an amazing experience presented with so much simplicity and so much value. Just outstanding.”

Jana Rajnoch, Sydney, New South Wales

 

“Outstanding! Extraordinary! Excellent! Brett has a fantastic ability of making complex strategies simple, clear and easy to understand. I have been wondering how best to start our online business for a few months and now I have the answer.”

Andrew Freeman, Brisbane, Queensland

 

“To have all the knowledge and tools of nearly 20 years of a master copywriter’s experience under my own belt is the greatest gift anyone could ever have. Fantastic… over delivered x10.”

Colin McClaurin, Palm Beach, New South Wales

 

“Before attending Brett McFall’s Ad Camp, I have very little understanding of copywriting and creating compelling sales messages. Now, I feel so much more confident that I can do this for real, and successfully. I love the way that Brett is able to explain these secrets in a way that everyone can understand.”

Bruce Warwick, Sunshine Coast, Queensland

 

“After spending 2 days with Brett I know I can not only take action, but I’m excited about the magic I can create for myself. Brett provided not only specific examples but systems and ways of thinking which to me are worth hundreds of thousands of dollars.”

Rebecca Hall, Newcastle, New South Wales

 

… On and on it goes. EVERY letter is the same. It’s just been a remarkable response. In fact, the response to Brett McFall’s “Ad Camp” has been truly astounding.

 

Which begs the question – why were the attendees all raving on like excited fans after the event?

 

I think you’ll agree, it can only be for on reason – because all the knowledge and skills they had just acquired would mean so much to their bottom lines.

 

I mean, most business owners could reasonably expect to add at least $50,000 to their annual sales using the skills Brett taught them… and I stress at least, because this figure could be much more depending on their business.

 

Sadly, You Missed The Live Event…

But if you act within the next 10 days,
you can get the next best thing.

 

 

You missed the live event, but for a limited time, you can get it all on DVD for you to watch from the comfort of your own home – and for a fraction of the price that attendees paid to be there.

 

Using these same strategies, Brett has helped hundreds of businesses grow their bottom lines by hundreds of thousands of dollars.

 

… And now you can discover them all for yourself in your living room.

 

So if you ever wanted to learn the secrets of attracting more leads, more customers and more profits into your business, then you simply must get Brett’s Ad Camp Deluxe DVD Home Edition.

 

At A Glance, Here Are Just ­­Some Of The Highlights You’ll Discover…

·                      

 

 

 The WORLD FIRST Copywriting Challenge that taught the kind of valuable lessons you can’t get from any book…

Taking attendees through this ad that sold over $400,000 worth of products…

Explaining why most Yellow Pages ads fail and how to really make it work…

           

    

                    

Applying a powerful technique by selling this bottle of water for $100…

Explaining the strategies behind this $516,000 sales letter…

Some straight talk about using emotional copy to boost sales…

                   

  

        

Showing attendees their mistakes and successes in the $1,000 Copywriting Challenge for the audience…

Some of Australia’s hottest young copywriters exposing their secrets…

All recorded LIVE on DVD for you to watch from the comfort of your own home.

 

These highlights are proof that “Ad Camp” truly was one of the all-time great advertising events for anyone in business or copywriting.

 

So Why Did Australia’s Highest Paid Copywriter Give Away His Prized Marketing Secrets?

 

… Well it all started when desperate business owners and aspiring copywriters began flooding Brett with requests (he literally gets over 200 a year), all begging him to “coach” them on their copywriting skills.

 

Now most high-priced copywriters would normally ignore such requests.

 

But not Brett. You see, 7 years ago Brett was also quite desperate himself.

 

This may shock you, but he was working long 12-hour days, 5 days a week for a well known electronics firm in Australia. He was struggling to make ends meet and at one stage, working a second job just to pay the bills.

 

Then suddenly a chance meeting with an old marketing guru left him with a secret that would allow him to quit his day job and start his own freelance copywriting business.

 

In fact, after applying this one simple secret, Brett’s income swelled from just $450 as a company copywriter, to over $10,000 a month as a sought after freelancer – and all within 3 months of applying it.

 

And over the years, it has also allowed Brett to:

 

ü Create a thriving copywriting business which allowed him to work his own hours

ü Co-create a multi-million dollar company from scratch that teaches thousands of people how to break-free from their working lives

ü Travel the world whenever he wanted

ü Work (or not work) whenever he wanted

ü Create internet businesses that make money on auto-pilot (approximately $45,000 a month)

ü Live on what is one of the most beautiful beaches in Australia (Gold Coast)

ü Buy outrageous gifts for those he loved

ü And simply enjoy life like never before

 

Which is why Brett held a 2-Day “Ad Camp” on the Gold Coast of Australia… So other people could enjoy the same sort of life changing event that he had experienced all those years ago.

 

And Brett REALLY did reveal everything he knew about creating wildly profitable ads to the 61 eager business owners and aspiring copywriters that attended … even the secret strategy that changed his life all those years ago…

 

It really was an AMAZING event.

 

And When You Get Your Copy Of The
Ad Camp Deluxe DVD Home Edition”

You Too Will Be Able To FINALLY Explode The Sales In Your Business …

 Just Like This Sydney-Sider Did.

 

Paul Blackburn

Sydney, Australia

 

 

“I made $100,000 in 1 day, then $150,000 6 days later…”

"I attended Brett McFall’s Ad Camp and at that point we had been in business 20 years, thought we knew what we were doing… but decided to put him to the test.  Guess who got egg on their face?

Brett put in really simple language things that I still use today 3 years later. The truth is he didn’t charge us enough… Using Brett’s formula, I wrote an email just before Easter 2007 that brought us in $100,000 in sales in just 1 day. 6 days later I sent a second email to the same list of people, using a few of Brett’s tweaks and made a $150,000. If you’re able to go to these 2 days, don’t think, just go.”

 

 

You Could Even Use These Skills To
Become A Highly Paid Copywriter Yourself…

 

Just Like This Kiwi Did.

 

 

Scott Wilson

Auckland, NZ

“I made $30,000 in 8 months, and helped my brother make $110,000!”

 

“Brett, I thought I send you a quick update regarding some of the cool things I’ve been doing since I brought your Ad Pack 8 months ago. Firstly my return on investment has been outstanding, seriously I would say that your Ad Pack has been worth at least $30,000 to my business in the last 8 months. The principles in “The System’ that you teach are brilliant, they have really helped my copywriting business. The best part though is through… I was able to help my brother business secure $110,000 worth of business as well.”

 

How Can I Be So Sure?

 Because Brett McFall -- the guy behind it all – isn’t Australia’s highest paid and most sought after copywriter for nothing. In fact, here’s why you can trust him to teach you how to succeed in your advertising:

Ø Over the past 18 years, Brett has been instrumental in selling over $3,000,000.00 in products and services. He’s written over 10,000 adverts, sales letters and websites for 153 different industries. He’s sold products ranging from golf equipment and seminars, to paint shops and law firms.

Ø Today, Brett charges $25,000 to write a basic sales letter and even though he rarely has time to consult anymore, his clients still consider his $2,500 an hour fee a bargain. Some clients even want Brett so badly they also offer him a portion of the new revenues he helps them produce.

Ø Business owners practically fight to secure seats at the conferences he occasionally speaks at (which always typically sell out at $1,000 to $5,000 per seat). In fact, one company was recently so ecstatic when Brett spoke at a seminar for their clients, they happily paid him $75,000 for the privilege.

Ø Some of the world’s leading marketers also recognize Brett as one of the best copywriters in the world. For example, the late Gary Halbert -- who at one stage was believed to be the second biggest purchaser of advertising space in the U.S. behind General Motors -- says this about Brett:

"Brett McFall is a world-class copywriter in my book. He writes some of the hottest copy I've ever seen.  If you've got any sort of brain in your head, I guarantee you will learn from him. Do whatever it takes to be in the same room with him. Pay him whatever he charges ... because ... THIS guy will make you millions."

Gary Halbert
Renowned Direct Marketing And Copywriting Expert

 

Ø Because Brett’s strategies work, they were even featured on National 9 News in Australia after he helped raise $65,255 in 3 weeks for SIDS & Kidsand all with just a simple email and an ‘ugly’ website. In fact, he’s also used his skills to help raise $20,000 for CanTeen, $80,000 for Red Nose Day and even $100,000 for Feed The Children.

 So why would business owners pay Brett these huge rates? It’s quite simple really – It’s because Brett guarantees that his clients will make at least 10-TIMES his fee in return.

 

In other words, for every $1 they invest in Brett, he guarantees they'll make $10. For every $2,500, they'll make $25,000. For ever $25,000, they'll make $250,000.

 

Get the idea?

 

The First Thing You’ll Discover...

Brett’s Personal 7-Step System For Creating Powerful Ad Pieces

 

When Brett first got into freelancing, he realized he needed to develop a system that optimizes every conversion factor known to man for his clients, and which allowed him to create the most powerful ad pieces in the fastest possible time...

 

 

 

§  So he went through all his old ads

§  Examined all his old marketing tests

§  Devoured every copywriting book he could get his hands on

§  Listened to every seminar program he could find

§  Picked the brains from all his copywriting contacts he knew… 

 

It was perhaps one of the most intensive personal studies ever done on “direct response” advertising.

 

And surprisingly, he quickly discovered that there are only 7 REAL factors you need to maximize the response of any advertisement. What’s more, he had discovered 86 separate strategies for manipulating them.

 

Using this crucial information, Brett finally tweaked and developed a unique “7-Step Copywriting System” that allowed him to achieve OPTIMAL results from every ad he would ever write… and churn out ads 10-Times faster than any other copywriter.

 

This was the same system he’s personally used to write over 10,000 ads for his clients in 153 different industries, and sell over $3,000,000.00 in products and services…

 

Now rarely does Brett acknowledge about this system in public – let alone reveal it. But that’s exactly what he did at Ad Camp.

 

This is what you will discover when you get the Ad Camp Deluxe DVD Home Edition delivered to your door…

 

Session # 1 - How To Get People To Notice Your Advertising As If You Were Slapping Them In The Face

 

ü How to create powerful headlines that guarantee your prospects will read your ad – including 3 of Brett’s most powerful headline formulas and real life examples from some of his most profitable ads…

ü The single biggest problem you face in your advertising and how you can avoid it…

ü How to stop wasting money on advertising that doesn't work and never will… including the exact online sales system Brett used to produce conversion rates of up to 18% while others struggle to reach 2%…

ü Which markets to REALLY target if you are a copywriter? A surprising confession that puts money in the bank…

ü How to quickly and easily add video and audio to your website to boost conversions…

ü The quickest way to improving your copywriting skills… You’ll be writing like a pro in no time.

ü A surprising resource that gives you an endless supply of eye-catching, reader inducing headlines you won’t find in any marketing book or manual… and it only costs a few dollars a month to get…

Session # 2 – How To Make People Read Every Word Of Your Copy Like Their Life Depended On It

 

ü  The ONE thing you must do before you write even one word of copy… this guarantees better results and speeds up the task…

ü  Secrets to sucking the right prospects into your ads like a vacuum cleaner (and filtering out the wrong ones)…

ü  How to get "in the mood" to crank out hot ads whenever you want. (like a hot thoroughbred race horse entering the starting gate)…

ü  A common copywriting mistake that will actually devalue your offer… don’t suffer from this mistake like most people…

ü  Simple but powerful techniques to hypnotizing readers skyrocketing response…

 

Session # 3 – How To Make People Trust You
Like A Brother (or Sister for that matter)

 

P  Surefire secrets to creating irresistible offers that buyers simply can’t resist… get this one right, and you will kill the competition almost every time…

P  The WWIFM rule, including 3 “power” phrases for converting any feature into a benefit…

P  How to answer questions in prospect’s minds so they don’t put it off… this is crucial because if you don’t answer their questions, you will most probably lose the sale…

P  The magic of number 7 and 8 in psychological pricing tactics… plus when they do and don’t work…

P  A massive list of questions and answer formats for you to model and copy in your business… this alone will boost response and slash copy time…

P  You’ll also be amazed when Brett reveals the KEY strategy why your sales will fail or succeed… he even demonstrated this fact by selling a plan bottle of water to an attendee for $100…

 

Session # 4 – How To Make People Totally
and Utterly Respect Your Price and Be Happy To Pay For It

 

ü  Why most Yellow Pages ads fail… and how you can smash your competition with what really works…

ü  How to create a unique selling proposition (USP) that virtually forces customers to give you their money… forget everything you may have learned about this subject. Brett shows you the RIGHT way…

ü  How to make an easy $2,500 an hour in consulting… you’ll kick yourself it that simple.,.

ü  Foolproof techniques for “educating” prospects about your offer… watch your prospect’s interest (and your sales) soar when you use these strategies…

ü  You will also be gob-smacked when Brett holds a no-holds-barred session with attendees and helps them develop USPs for their own unique industries and markets… Amazing stuff…

 

Session # 5 – How To Hit The Emotional Hot Buttons Of Your Prospects and Make Them As Excited as Screaming Girls at a Beatles Concert

 

ü  A foolproof way to getting REAL testimonials continuously flooding your business… the best part is that once it is all set up, there is nothing more to do… it all works on autopilot…

ü  How to get people to trust you without coming across like a braggart… watch your credibility soar when you use these strategies…

ü  A simple 2-step formula guaranteed to make your testimonials 100 times more effective… this not only puts an end to weak testimonials, it also boosts sales like nothing you’ve seen before…

ü  A simple way to avoid the hidden legal issues with your testimonials… I guarantee 99% of people don’t even know this is a risk…

ü  A perfectly legal method for editing your testimonials…

ü  The REAL secrets to creating guarantees that smash your competition… this really is one of the most misunderstood strategies around … and I promise you would have never seen it demystified like this before…

 

Session # 6 & 7 – How To Make People Desperate To Put Money In Your Account RIGHT Now.

 

P  The real secrets to using bonuses in your offer… You’ll discover when they lift sales, when they hurt sales and WHY…

P  Amazing ways to create high value bonuses that make customers rabid for you offer… and all for just a few dollars…

P  An ingenious way to selling “coaching” to clients…. and believe it or not, it won’t cost you a second of your time… this is a real gem…

P  Post purchase dissonance and why it can slaughter your sales… plus, also discover the latest ways to overcoming it…

P  The secrets behind wildly profitable order forms… follow these proven strategies and watch the sales come flooding in…

P  How to exploit the hidden psychology of payment options… and you will how this can make a HUGE difference to your sales when you watch Brett’s demonstration…

 

The Second Thing You’ll Discover…

REAL Marketing Pieces That Have Sold Several Million Dollars In The REAL World

 

… Unlike any other “how-to” products you may have seen or bought, Brett’s Ad Camp Deluxe DVD Home Edition also includes REAL LIFE marketing pieces that have sold tens of thousands of dollars worth of products and services… all for you to copy and model in your business.

Here's Brett explaining a tactic behind the website that sold $53,257 from just 1,259 prospects.

 

You will see the promotions that worked, the ones that didn’t AND why, all for several different products and industries (not just mail order)… I don’t know of any other how-to book or course that does this, do you?

 

When you order the Ad Camp Deluxe DVD Home Edition, these are the actual ad pieces you will be getting along with it:

 

The letter that raised $20,000 for charity in just 5 days…

The $4 marketing system that generated over $400,000.00 in sales…

Brett’s latest tool for generating super-qualified leads

Your to own and profit from - the actual ad that generated over $400,000.00 in sales.

The sales letter that generated $53,257.00 in sales in its first 4 weeks…

The letter that made $516,375.00 in just 6 weeks

A powerful demonstration of how to pre-frame what you’re going to offer in your letter and inspire your reader to read every word…

An ingenious example that reveals how Brett gets testimonials on autopilot…

2 guarantees that not only remove the risk but let the customer come out on top…

An example of how Brett has more than one bite of the cherry… and make a lot more dollars…

2 examples showing you how to write an order form…

A 7-step email sequence that Brett uses to sell 2 copies of a software product every day on autopilot…

A beautiful example of a sales letter that paints a picture and creates a virtually irresistible offer…

And as a SPECIAL BONUS, you will also get a free chapter from Brett’s upcoming book explaining his B.U.R.P.I.E.S. formula (it makes writing ad copy as easy as falling off a log)…

  This potent collection of ads and sales pieces alone is worth at least 10-Times the entire investment of this course. Because they are all just so easy to copy and model in your business.

Any one of them could literally make you tens of thousands of dollars in profits in any given week.

 

The Third Thing You’ll Discover…

Two Incredible LIVE Demonstrations

 

Now if you are like me, you find one of the best ways to learn how to do something is to WATCH someone else do it first. Which is the precise reason you why these next sessions will below you away.

 

Because that’s exactly what Brett has does… When you order the Ad Camp Deluxe DVD Home Edition, you will also get included with it, these incredible LIVE demonstrations for you to watch and learn from.

It’s the difference between learning golf at home from a book and being personally coached by Tiger Woods on a fairway.

And it is exactly what set this event apart from those other seminars and books…

 

Demonstration # 1 – Brett’s LIVE “Copywriting Demo”

 

As I pointed out earlier, Brett actually put his reputation on the line at “Ad Camp” by pulling someone out of the audience, sitting him down and writing him an incredibly powerful sales letter in 45 minutes flat -- right before everyone’s eyes.

 

What’s more, while Brett was writing, he was also sharing every little thought process… every single idea and strategy… that was going through his head. It was like watching Picasso paint…

The best part is, once you discover how the pros do it, you will be able to copy them to make writing a powerful ad as easy as child’s play.

 

Demonstration # 2 - The “Copywriting Challenge”
 

The $1,000 Copywriting Challenge Winner, Kelly Beard

Forget about those boring seminars where you sit, listen and then fall asleep 40 minutes into the presentation.

  Brett also “Challenged” us – the attendees - to write him an ad using the information they had gained from his seminar.

We had one night to create a masterpiece using his secrets … submit our advertisement first thing in the morning … where Brett and his crack team of copywriters selected the “Top 5.”

 Then the “Top 5” had to battle it out on stage where the winner walked away with a cheque for $1,000. It was riveting, and you the ideas will literally be exploding in your brain when you watch this amazing footage too.

And of course, the winner of Brett’s Copywriting Challenge was over the moon. Not only had she gained the valuable lessons that comes with such an experience, she also took home her first paying fee as a copywriter - a $1,000 cheque. You’ll get to see and hear the incredible advertisement she wrote.

 

The Fourth Thing You’ll Discover…

BONUS Sessions With 2 of
Australia’s Youngest and Best Marketers

 

Here’s something else that stunned the audience.

 

Brett hand-picked two very special copywriters to speak at his Ad Camp. In fact, Brett had to call in some BIG favours to get them to attend and expose their secrets. He even paid for their flights and accommodation to seal the deal.

 

Now obviously at this point I will keep their identities private. I think it’s only fair that only those that attended the event and those who register to own the DVD Home Package should be given access to these individuals.

 

However, just to give you a little taste of the kind of thing I’ll arrange to send to you in the morning and the remarkable footage you’ll be viewing, let me give you glimpse into some of what they revealed.

 

MYSTERY MARKETER # 1

The first mystery speaker is one of the hottest young copywriters in Australia today. He’s written advertising copy for famous market leaders in Australia and around the world including a campaign that pull in over $70,128 in just a few short weeks for Rich Dad Poor Dad Author Blair Singer.

 In fact, this is what Blair had to say about him: 

“One campaign Alexi worked on for me brought in over $70,128 in a few short weeks. If you want to turbo charge your sales and marketing, get him working on your business.”

Blair Singer

Author of Rich Dad Poor Dad’s “Sales Dogs”

This speaker made a big impact on everyone sitting in the room. Simply put, he was very, very good. Here’s what he revealed in his BONUS sessions:

BONUS SESSION # 1 The Secret Of Multiplying The Effectiveness Of Every Ad, Sales Letter or Website By 10 Times

 

ü  A simple yet powerful strategy to multiplying the effectiveness of any marketing piece by 10 times… This is one of the highlights of the event and incredibly simple…

ü  The quickest and most effective way to preparing your mind for copywriting… watch the words just flow out of you when you use this strategy…

ü  How to structure and monitor royalty based fees so you don’t get ripped off… important lessons for any aspiring copywriter…

ü  How to train your mind to produce wildly profitable ad pieces in lightening quick time, just like the pros. Makes writing copy as easy as child’s play…

ü  The one tool that returns your results almost instantly… and you’ll be surprised at what it is…

 

BONUS SESSION # 2 – How To Use Your Copywriting Skills To Bring In Extra Income With What You Know… Even How To Get Big Paying Clients

(Great if you want to make some BIG money on the side as a freelancer)
 

P  How to land freelance jobs with Australia’s richest men and biggest paying clients… including the letter that actually landed this copywriter a meeting with Warren Buffet (the third richest man in America)…

P  A guaranteed strategy to getting your direct mail read every time… and it only costs a few cents…

P  A psychological tactic that almost guarantees the response from your prospects… never get a cold shoulder again…

P  How to create the most profitable marketing pieces you’re client will ever get, in the fastest time possible… an insiders secret that copywriters rarely speak about…

P  3 killer ways to build curiosity throughout your sales pieces… your prospects won’t be able to stop reading when they see this…

P  A beginner’s mistake to avoid at all costs… this can save you thousands.

P  How to price your copywriting service to produce the most INSANE profits… discount prices will be a thing of the past once you discover these strategies…

And best of all, every single second of his presentation was captured live for you to enjoy. It’s something you definitively DO NOT want to miss … and something you’ll probably NEVER get another chance to experience …

 

MYSTERY MARKETER # 2

 

This second mystery speaker is an Internet phenomenon. At 17, he created and sold his first electrical website for $15,000. By the age of 20, this mystery speaker had grown his consultancy into one of the most recognised traffic generation consulting services in the world, with over 500 clients in four countries.

 

He has spoken in front of crowds of over 1,500 people in Singapore, Australia, the UK, Indonesia and Malaysia on how to effectively send traffic to any website and make a profit, even if the site is only a day old.

 

He has also consulted with some highly respected individuals, like Jay Abraham, Stephen Pierce, Matt Bacak and Jack Canfield. In fact, this is what Stephen Pierce says about him:

 

"When I first met Adam I could tell he was really going to go places, within ten minutes of getting to know each other I felt comfortable enough to share some amazing Internet Marketing strategies with him. Adam and I have been working on numerous projects together since that day, and I can safely say he is the most enthusiastic and energetic person to bounce ideas off.”

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Our Mystery Copywriter with Stephen Pierce, Author “The Whole Truth”

 

 Here’s what this mystery copywriter and Brett both revealed in their cutting edge session on the Internet:

 Bonus Session # 3 – Online Marketing Secrets

P  Order recovery secrets that boost sales with no more effort… Use this to squeeze sales from those prospects that leave without ordering…

P  Plain text or HTML emails… Which one should you use in your promotions? See what’s working today and why…

P  Split testing techniques that anyone can use to optimize conversions… set it up in 5 minutes and let the software do the rest…

P  The relevancy wheel and how to exploit it to skyrocket the response of your pay-per-click advertising…

P  What’s working in pay-per-click and what’s not. Priceless information for anyone using PPC…

P  The secrets of keyword placement in PPC…

P  6 profitable appeals anyone can use in PPC to increase click throughs…

 

Want More Proof That This Stuff Actually Works?

 

 

Stephen Georgulis

Sydney, Australia

This Copywriter made $25,000 in his First 12 Weeks

 

“Yeah it's true, I did in take around $25k in around 12 weeks after attending one of Brett’s seminars in the United Kingdom. It cost me $20,000 to attend and when I flew back to Australia, I started building my business immediately using the same strategies Brett taught me at his seminar. Today I have around 12 months work on my desk and have taken around $50,000 through my business so far. Not bad considering I only began my copywriting career 6 months ago. Proof that it really is this easy when you follow PROVEN MASTERS like Brett McFall.”

 

 

 

Andrew & Darryl Grant

Queensland

 

 

This couple made $250,000 in their first year

 

“We attended Brett’s Ad Camp and modelled one of Brett’s sales letters for one our very first ebooks. That ebook went on to make around $26,000 in it’s first year. We then went on to use a lot of the other information we learned to build the rest of our sales letters and in our first 12 months made $250,000 online.

 

Brett’s Ad Camp is one of the most comprehensive you will get involved in. Not only does he walk you step by step through what to do, he also shows you case studies of what other people have done and how he’s improved them. If you’re thinking of attending Brett’s course, stop thinking and start doing. It will make you more money then you can shake a stick at.”

 

 

 

 “Okay, So If You’re Willing To Waive The
$3,497 Fee Attendees Paid To Be There …
What Is This Program Going To Cost?”

 

Well before we go there, let me ask you this…

 

What would it be worth to you to wave goodbye to your current job and live the way you want? What would it be worth to you to double... or triple... your current profits in your business?

 

Wouldn't it truly be worth investing let's say ... $10,000 now ... if in a very short time you could make it back and also afford to take 2 or 3 holidays a year (for the rest of your life) out of the extra money you earned from what you learnt at this event?

 

Wouldn’t it be worth investing $10,000 IF I could show you a system of marketing which allowed you to drive around in a brand new Mercedes or BMW just a few months from now? And all out of the new profits you're going to create?

 

I think you’d agree that it would be a good investment indeed, right?

 

I tell you what, when I started out I would have paid TWICE that (yes, $20,000 happily) to quickly discover secrets that were powerful enough to create this sort of lifestyle.

Wouldn't you like to get this "inside" information so you can be one of the privileged few who actually make their dreams come true?

 

It's so easy to do. Just get it all on DVD and Brett will show you exactly how to do it.

 

Remember, You Will Discover Moments Like These When You Get Your Copy of Brett McFall’s

Ad Camp Deluxe DVD Home Edition”…

  

 

 

 The WORLD FIRST Copywriting Challenge that taught the kind of valuable lessons you can’t get from any book…

Taking attendees through this ad that sold over $400,000 worth of products…

Explaining why most Yellow Pages ads fail and how to really make it work…

           

    

                    

Applying a powerful technique by selling this bottle of water for $100…

Explaining the strategies behind this $516,000 sales letter…

Some straight talk about using emotional copy to boost sales…

                   

  

        

Showing attendees their mistakes and successes in the $1,000 Copywriting Challenge for the audience…

Some of Australia’s hottest young copywriters exposing their secrets…

All recorded LIVE on DVD for you to watch from the comfort of your own home.

                      

Okay, so let’s recap first. When you take action today to get Brett McFall’s Ad Camp Deluxe DVD Home Edition, you get 13 beautifully recorded DVDs covering:

 

Ø  LIVE footage of Australia’s highest paid advertising copywriter spilling his guts on everything he knows about creating wildly profitable ads, sales letters, websites, email and marketing pieces… including his unique 7-step system for maximizing the response of any ad piece in the fastest possible time…

 

Ø  Two WORLD-FIRST demonstrations that provide valuable lessons and shortcuts you could have never have learned in 10 years of reading books, including a Copywriting Demo (where Brett creates an incredibly powerful sales letter right before everyone’s eyes in under 45 minutes, explaining each strategy step-by-step as he goes) and a LIVE Copywriting Challenge (where attendees created their own ads and had Brett meticulously analyze every mistake and success that they made). A unique learning experience you will not get anywhere else.

 

Ø  REAL marketing pieces that have sold several million dollars in the real world… You will see the promotions that worked, the ones that didn’t AND why, all for several different products and industries (not just mail order)… and all for you to copy and model in your own business… I don’t know of any other how-to book or course that does this, do you?

 

Ø  BONUS Sessions with 2 of Australia’s leading marketers that will blow your mind. These copywriters have written powerful ad pieces for some of the biggest and most famous clients in Australia and the world. And remember, Brett called in some BIG favours to get them there.

 

And remember, Brett’s routinely charges clients $2,500 an hour just to consult. So a 2-day profit-making session like this would easily cost you $30,000.

 

But guess what?

 

While a money-making experience like this is worth well over this amount when you consider the profits (and lifestyle) they can bring you, I know a lot of people who need the kind of exciting, life-changing strategies Brett provides, simply don't have this sort of money to invest.

 

So I told my accountant to determine a price and after analy